GALAH.

Five Marys was featured in the Australia print magazine GALAH. for their 2nd issue the domestic. The Article “inside out” debuted Spring of 2021.

How do you sell your goods without selling your soul? And where do you draw the line between public and private?

for years now, I have been mildly obsessed with the family I follow on Instagram. I can’t remember how or why I started following them but it began when they moved from the suburban San Francisco to a ranch in rural California.

They have four young daughters all called Mary known by their second names a family tradition after their mother grandmother great grandmother and so on.

Their ranch is called Five Marys Farms. The reason I continue to follow is because the mother of the family, who runs the Instagram account, does not seem to mind collapsing the boundary between public and private. In fact, she recognizes that space as a business opportunity, a way to sell their products.

When they first started they were quintessential American suburbanites and their inability to tell one end of a cow from another only made for more fascinated viewing.

They learned fast and established a thriving multi faceted business. They now ship their meat (beef, pork and lamb) all over the United States they run workshops, our brand ambassadors for Carhartt and have their own cookbook, bar and restaurant. Paragraph Mary is an entrepreneur with a capital E but I skip through all the business content because what I am curious about what keeps drawing me back to their account is just how much of their lives they share.

Over the years I’ve watched Mary’s girls go from barely being able to sit on a horse to competing in roping competitions in rodeos. I’ve watched them raise bottle lambs and calves, go on a date Night, take family holidays, and celebrate birthdays. The girls have grown up in front of the camera and it seems that the more they share, the greater their following, the greater their exposure and the greater their business growth.

It’s a model replicated all over Instagram are fascination with looking into other peoples living rooms has given rise to thousands of small businesses